According to WHO, Indonesia is the third country with the most active smokers in the world. As the world's top 5 most populated country, this makes Indonesian are more prone to lung diseases caused by smoke. Smokes from a tobacco are more dangerous and lethal for the passive smokers than it is to its smoker. There are also the problem of passive smokers who are afraid to speak up to the smokers around them. LONG LIVE LUNG provides the solution to this problem. With these health masks, passive smokers are more protected from the dangers of the smoke while speaking up for their rights to breathe fresh air to the smokers without having to say a word.
Finalist for ULTIGRAPH 2016 in 'Advertising' subcategory.
Unconventional media in the form of an emergency box containing health masks for the passive smokers are being placed in public places such as the bus station, cafetaria, commuters, etc.
Health masks provided by LONG LIVE LUNG campaign.
Mock-up placement in public places.
Mock-up placement in commuters.
